I make institutions readable.
And I build the systems that make that happen: editorial structure, publishing tools, AI agents that do the repetitive work, and video pipelines that turn your data and content into finished film. I work with organisations whose real value is hard to see from the outside, and with the agencies that serve them.
Embedded
I work from inside your team, not at arm's length. Before I build anything, I learn the content, the people, and the culture it has to serve.
Systems that make it legible
Then I turn that understanding into structure: the editorial architecture, the publishing tools, and the public face that make your knowledge readable, inside the organisation and out.
Video, generated not edited
I build programmatic video pipelines. Your content, events, and data become finished films, produced by the system instead of cut by hand, one at a time.
Selected work
Eye Filmmuseum
Amsterdam's film museum, with editorial, programming, and ticketing unified into one audience-first platform.
Outage-triggered postcards
When the power goes out, an automated pipeline spots the storm, finds the affected homes, and sends each one a personalised postcard. Event to mailbox, hands-off.
Leadmon
A local-first AI agent that finds, enriches, and scores prospects, writes a weekly brief into Obsidian, and learns from what closes.
Collabhouse
A music marketplace rebuilt in-house, with distribution, licensing, and royalty flows unified into one platform creators and staff could actually navigate.