A website with geraniums at the windows
From sitemap to micro-interaction, I'm a developer who can surface structure and meaning.
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Product Thinking
Roadmaps, priorities, and decisions grounded in product thinking.
Content First
A template is a space, not a solution. I build around my client's content, not the other way around.
Data-Driven
Built-in analytics, measurable KPIs, and room to iterate once you're live.
Expressive and reliable.
I build custom websites and web apps using React, Next.js, and modern tools. Fast, flexible, and maintainable. Built around your content, your goals, and your team.
Design systems, structured content, editorial workflows, analytics – I handle tech, so you can focus on the content.
Understand
I start with the fundamentals: what your site needs to express, who it’s for, and how identity, content, and structure support that purpose.
Map the Data
From editorial systems to user profiles, I identify key data sources and figure out how they shape the experience. Structure comes first.
Build the Core
I develop a working version of the site, anchored in real data and modeled around real users. This is where architecture meets interface.
Refine
Through testing and iteration, I improve the clarity, performance, and adaptability of the site—across teams, devices, and use cases.
Launch & Support
Once live, I stay involved to ensure the system holds up. Identity evolves, data grows, and the site should grow with it.