Grown-ups like numbers. When you tell them about a new friend, they never ask questions about what really matters. They never ask: “What does his voice sound like?” “What games does he like best?” “Does he collect butterflies?” They ask: “How old is he?” “How many brothers does he have?” “How much does he weigh?” “How much money does he have?” Only then do they think they know him. If you tell grown-ups, “I saw a beautiful red brick house, with geraniums at the windows and doves at the roof…,” they won’t be able to imagine such a house. You have to tell them, “I saw a house worth a thousand francs.” Then they exclaim, “What a pretty house!”
Lifelong Reader – From Clarice Lispector to W.G. Sebald, books are my oldest collaborators
Product Engineer – I’ve led teams and shipped complex systems. I care about empathy, maintainability, and outcomes.
Geraniums at the windows – My work is about connecting the dots to surface the unique and beautiful.
Haarlem is Home – Born in Springfield, educated in Montreal, and now living in Holland – 13 years and counting.
About Jason
Founded in Amsterdam by Jason Yergeau in 2017, Story by Numbers helps knowledge institutions—museums, newspapers, universities—express complex stories with clarity and meaning.
Jason combines twenty years of hands-on software engineering experience with a deep commitment to understanding each project's context, ensuring every digital solution reflects the identity and values of the institution behind it.
Jason believes stories need structure to be truly understood, and identities require space to unfold authentically. His approach emphasizes surfacing the right knowledge, at the right moment, to the right people, enabling meaningful connections between institutions and their audiences.
Cross-functional by design, Jason's work integrates technical expertise with thoughtful user-centric principles. Each project he undertakes is guided by a sense of personal ownership, from initial exploration to final delivery.
Jason's goal is simple: create digital products that resonate clearly and deeply, turning institutional knowledge into accessible, actionable insight.